The idea of blogging is fascinating.
Apart from gaining knowledge, many bloggers have gone all the way to get new friends, support and confidence. And some are able to earn a livelihood from blogging.
Starting a blog is as easy as ABC. All you need to do is follow this step-by-step guide and you will be able to create and grow your own blog stress-free.
In a nutshell, to start a blog:
- Choose a viable niche,
- Select your blogging platform (self-hosted recommended),
- Choose a domain name,
- Acquire a hosting plan and install software,
- Create and design the blog,
- Add content (text, photos and graphics) and lastly,
- Market and promote your blog.
Introduction to Blogging
What is a blog?
Derived from the word “weblog”, a “blog” is primarily a digital magazine with “posts” arranged in chronological order.
It consists of texts, images, videos, and links to other relevant pages. As a writer, a blog can serve as a platform to showcase your skills, share information or publish your online courses.
Small business who blog gets 126% more lead growth, ThinkCreative.
Discover why people blog?
People blog for various reasons; in particular, they write about their passion and to share with others.
Become a better writer and thinker.
Blogging requires you to create, develop and share ideas on regular basis. Consequently, your writing, thinking and research skills will improve in the process.
Establish yourself as an expert
Many bloggers have set up a stage to inform, educate and entertain using their blogs. When readers need expert knowledge in a relevant field, they look out to them for an assist.
Increase your self-confidence
Knowledge is power. And how powerful- is a matter of self-confidence. With blogging, you can increase knowledge about your subject. As a result, you and your readers will grow in self-confidence.
Make friends and have fun
Apart from encouraging, inspiring and teaching your fans and followers to lead a better life, you can create connections and make new friends online.
Make money from your blog
Ultimately, you can reap in some cash from your blog- if you monetize it. We have bloggers doing affiliate marketing, selling their products and services and much more.
For more information, check out monetization strategies in Chapter 6.
How to choose a perfect niche.
Brainstorm your subject.
Choosing the right niche is not a walk in the park. Even established bloggers have gone from one niche to another trying to find their best niche.
Make a list of your interests or hobbies, accomplishments and challenges you’ve managed to overcome. From the list, choose from the topics you are most passionate about.
Is your idea viable?
You want to ensure that your yet to be set up blog has real potential.
Check whether your blog has high chances of success or not. You don’t want to keep playing the guitar to a sleeping dog.
Choosing your niche size
Finding a niche with a potential size of fans can be tricky. Ensure you find a balance between a wider fan base with little competition.
Check how many people search on the internet about your niche. The more the average, the more it’s reasonable.
What about your competitors?
Contrary to popular belief, competition is healthy. Take that as is a sign of real potential in your niche.
Search online for your phrase term to determine your competition. The higher the number of fans and followers- the high the competition, the more attractive is your niche.
Can you earn from your blog?
Besides being a fantasy, blogging can be a source of income for online investors.
Confirm with your CMS (content management system) plan you can monetize your blog. Most plans need an upgrade in order to remove some restrictions that might hinder from fully earning from your blog.
Know your audience
What content should you start creating? You can write about anything and everything, but you have to really understand what your readers want to see or read.
While there may be other existing blogs dedicated to your area of expertise, they are not YOURS! If you have a unique perspective, people will want to read about it. There’s never enough information for the voracious appetites of collectors and enthusiasts. They desire more and with practice, you can give them that.
Readers are looking for information
Important things to understand about blogging.
Choosing a blogging platform.
Despite free blogging platforms providing lucrative deals, you lose your hard-earned cash in the end. Restrictions limit your ability to benefit from your free plan.
Instead, choose a paid plan with the potential to monetize.
Readers are looking for solutions
Readers are looking to be entertained
In the second series, we examine how to set up a self-hosted plan for your website.