Become a Master Blogger: The Ultimate Blogging Guide (Series Four)

How to Write and Create Content that Rocks.

In our previous series, we learned how to set up your blog on WordPress. Now, we’re going to look at how you can write and create content that is actually appealing to your blog readers.

By and large, think of your blog as the skeleton and its blog content as flesh. It’s the beauty of your content that attracts readers to your blog.

As a matter of fact, great blog content plays a significant role towards the overall success of your blogging experience.

Besides a well-designed and good structured blog, have a clear picture of the type of content you want to create for your blog and the best blogging practices to follow.

Types of Content.

Basically, there are three types of content you need to create for your blog.

  • Pages content; static page content, such as “About” and “Contact.”
  • Sidebar content; static content that appears on the sidebar of your blog.
  • Blog posts; regular posts about your niche.

Before you start creating your blog posts, you’ll want to make sure the static “Pages” and “Sidebar” content of your blog is created and uploaded to your blog.


Now, let’s explore each of these content areas.

Pages content.

First, you’ll need to create static content pages for the following types of information.

1. About Page.

On the About page, new visitors are able to discern what your blog is about, who you are and why you chose your specific niche. Most bloggers started blogging for fun or personal reasons but eventually tweaked their blogs into full-fledged e-commerce shops.

2. Contact Page.

Your contact page enables you to interact with your prospective clients and build relationships. In most cases, the Contact Form 7 plugin serves to help visitors contact you easily while on your blog.

3. Products/services.

As mentioned before, most bloggers use their blogs as e-commerce shops. In that case, a products or services page serves as a platform to showcase your products or services.

4. Disclaimer/policy.

Disclaimer policy serves to protect you against unforeseen liabilities instituted by readers who may suffer damages after relying on the information from your blog. Also, a disclaimer policy may include information as to whether you use affiliate marketing links, Google Ads or any other form of marketing on your blog.

As you continue to grow your blog, you will also want to consider adding the following pages.

5. Pillar pages.

pillar pages direct prospective clients to specific content on your blog

6. Archives.

Readers can easily access your other content on different categories using your archives page. Also, unusual content like your guest posts, podcasts or interviews
Be sure to visit other blogs in your niche—preferably larger ones— to see what pages they provide links for in their main navigation bar, sidebar, and footer. Chances are, your visitors will be looking for the same types of pages on your blog.


Sidebar content.

The sidebar content is used to lure online visitors to subscribe or follow your blog. Similarly, it may contain a list of your most popular posts and information about you.


Blog post content basics.

It has been said before; always strive to create content that your readers will appreciate. That means creating content with readers in mind.
One challenge bloggers face is besides the need to do S.E.O, they also need to provide content for humans. I recommend you focus on creating that humans will like first before considering S.E.O.
If you write content that people love to read, then you will get traffic, social shares and links as your readership grows.

9 basic components of a blog post (inforgraphic).

titleHere are some of the basic components of a blog post.

  • Title

A great title or headline is one which compels readers to come to your blog. In other words, a title should contain the basic keywords readers are searching for online in your specific niche.

  • Introduction

Opening your first paragraph with an introduction will guide the reader to understand the type of content in your blog post. A reader that is well-informed is sure to read more from your blog.

  • Main content

After your headline, you are required to provide more information to the reader about your topic. Ordinarily, a blog post may contain 500 to 200 words depending on the type of content and what works best for your readers.
When creating your main content, it is necessary to satisfy your readers with informative, high quality and compelling content.

  • Subheads (Sub-headlines)

The use of subheadings enables to reader to quickly scan through your content without reading word by word and still get a clue of its contents. Ensure your subhead represents what’s in the content.

  • Bold text

To highlight the major points in your post, some sites use bold text to make easier for the reader to scan through your content.

  • Bulleted/numbered lists

A blog post that contains numbered or bulleted lists are known as Listicles. Readers find listicles appealing as it requires a little effort to read through.

  • Media

To make your content more appealing and easy to read, incorporate other media like video or infographics in your content.

  • Conclusion

The conclusion serves to summarize what your blog post is all about in a paragraph or two.

  • Call to action

At the end of your blog post, leave your readers with a call to action. In most cases, you may ask your readers to share or comment after reading through your post.

Types of content

Besides the normal blog posts, bloggers have a variety of content to choose from.

These include but not limited to;

  • Podcasts,
  • Infographics,
  • Ebooks,
  • Videos,
  • Presentations.

7 ways to make your blogging journey a success

In most cases, blogging can be cumbersome. However, you are successful in your new trade if you follow the best practices

1. Set your blogging goals

For you to know whether you are getting the most out of your blog, you need to set goals. In addition to earning income, you may also set up your blog to connect with people or get a new job.

2. Commit to becoming an expert

One thing that sets successful and unsuccessful bloggers apart is the commitment to establish oneself as an expert in your specific niche. Once you are established as an expert, you are sure to receive more recognition and income as more readers will want to be associated with you.

3. Engage with your audience

You can engage with your readers by responding to their questions, replying to their comments and joining them in discussions on another blog. By doing so, you will build stronger relationships with your readers and get to know what they really like.

4. Be consistent and realistic

Create a consistent timetable for publishing your content to enable your readers to follow-up on your posts. As a blogger, you need to balance quality and consistency. Ordinarily, you may opt for weekly or monthly blog posts depending on how quick you are able to publish without sacrificing quality.

5. Use an editorial calendar

An editorial calendar helps to maintain consistency while serving as a productive tool. You can use Google calendar or spreadsheet to create a list of your upcoming blog posts.

6. Proofread and edit your work

Most writers scorn at their first drafts for the simple reason that they contain many errors. In that case, editing and proofreading your work is a must. Make your post clear, simple and elegant for the reader to come back for more.

7. Analyze the data

Analyzing your data helps to assert the growth of your site, as well as identify platforms that are driving traffic to your site.

Final Thoughts.

Creating high-quality content that appeals to your readers is the secret to a successful blog. Much attention should be placed on quality and not quantity as readers appreciate valuable content that is relevant, genuine and timely.

Become A Master Blogger: The Ultimate Blogging Guide (Series One).

Become a Master Blogger: The Ultimate Blogging Guide (Series Two)

Become a Master Blogger: The Ultimate Blogging Guide (Series Three)


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